California-based media company Jukin Media, which specializes in aggregating and licencing user-generated content, will soon bring its viral content to millions of Spanish viewers.
Jukin confirmed that it has partnered with Spanish multi-media company Vocento in a deal that will see Jukin content distributed to Vocento’s owned and operated digital properties, including the news site ABC.es.
Combined, Vocento’s digital properties reach more than 18 million unique visotors per month, according to the company.
Jukin founder and CEO Jonathan Skogmo announced the partnership at the Mobile World Congress in Barcelona Feb. 24, citing Vocento’s scale as one of the biggest attractions.
But Jukin also boasts attractive metrics — combined, its brands have more than 25 million followers online.
This is not Jukin’s first international move. It also produces the linear comedy series Now That’s Funny! on Channel 5 U.K.
Borja Bergareche, chief innovation officer at Vocento, said in a statement that the fun and shareable nature of Jukin’s videos — which include everything from cute dogs to cringe-worthy “fails” — will provide a strong roster of content for Vocento’s audience, particularly younger, mobile-focused readers.
The first Vocento brand to feature Jukin content is its newest online property, Eslang.es.
Eslang launched in December 2015, and targets Spanish-speaking millennials with a focus on entertainment, pop culture and shareable content. Eslang.es will use content from all of Jukin’s major brands, including FailArmy (pictured), People Are Awesome and the Pet Collective.