Frederator Networks, owner of the massive animated network Channel Frederator (boasting an audience of 540 million viewers) has joined forces with Latin American animation studio Ánima Estudios to create The Átomo Network.
The companies announced the partnership in a press release issued Feb. 18.
With offices based in New York, Burbank, Madrid and Mexico City, the principals intend to create a global Spanish-language network and use the network to recruit and incubate Spanish-language animation. Átomo will replicate the services of the Channel Frederator network, and will also provide translating and dubbing services to assist some member Frederator channels expand their English-language channels to Spanish-speaking audiences.
The Átomo Network YouTube channel will premiere original Spanish-language cartoons from Anima Estudios and localized versions of Frederator’s the 107 Facts series (pictured), Tooned Up and Cartoon Conspiracy.
As Átomo grows, more original content will be provided.
Átomo will also provide creators access to Hispanic-specific promotions, licensing opportunities, and the ability to build projects on and off the YouTube platform.
“Átomo Network will definitely mark a whole new era in animation for all Spanish-speaking audiences. There is a huge talent pool of creators én Espanol and we want to support them,” said Ánima Estudios COO and executive vice-president José Carlos García de Letona, in a statement.
Indeed, Spanish-speaking and multi-lingual people represent a huge audience, both at home and abroad. According to the Pew Research Center, Hispanics accounted for 17% of the U.S. population in 2013, and were responsible for half of the nation’s population growth between 2000 and 2012.
Latin American countries are home to an estimated 119 million digital video viewers, according to a study by IMS Group and comScore, and each one of those viewers spends an average of 13 hours per week streaming content, far more than streaming traditional television (and more than 80% of those viewers consuming that content on smartphones).
Frederator currently programs online channels Channel Frederator and Cartoon Hangover, as well as operating Frederator Networks and Frederator Studios, which makes cartoons for television, movies and online.