L.A.-based content studio and social influencer network Collab has appointed Eric Jacks as its new chief strategy officer.
Jacks, who previously served as head of entertainment and intellectual property group at Rogers & Cowan, is tasked with accelerate Collab’s growth and strengthening operations.
Jacks will also oversee the company’s relationships between brands, agencies and entertainment partners in an effort to drive up monetization opportunties for Collab’s talent network, which includes popular Viners Lizzza (four million followers), Brandon Bowen (three million followers) and Eric Dunn (three million followers). In addition, he’ll look to expand on that talent roster and identify new opportunities for that talent to grow into global markets.
Prior to his work with Rogers & Cowan, Jacks served as manager of global brand partnerships with Creative Artists Agency’s lifestyle talent division. He also previously worked in executive production and strategy roles at various agencies and marketing companies, including Broadcast.com (which was acquired by Yahoo in 2000).
Collab serves as a network for mainly emerging creators, connecting them with brands and in-house production support. It is also the company behind Vine analytics platform Rankzoo, which offers real-time ranking of the mobile platform’s creators.
A number of Collab creators recently appeared in a campaign with Dictionary.com, where they discussed new terms such as “yaaas,” “feels” and “TBH.”