Bento Box Entertainment, the animation studio behind linear hits like Bob’s Burgers (pictured), will launch a new slate of original content for mobile and digital platforms, including virtual reality content.
Bento co-founders Scott Greenberg and Joel Kuwahara announced the launch of Bento Box Digital Studios at the Digital Entertainment World in L.A. Feb. 11. The digital studio will create content for the 18-34 year old age demographic.
Upcoming digital content for 2016 include Swoozie’s Adorably Dead, an animated comedy series created by YouTube gamer Swoozie (who has amassed more than 3.8 million subscribers); The Pandas, a long-form animated comedy series from Danish creators Mikael Wulff and Anders Morgenthaler; The Damn Show, a weekly sketch comedy series consisting of both live action and animated content; and Glove & Boots, a kid-friendly puppet series on YouTube.
The content will appear on various digital platforms, including YouTube, Facebook, iTunes, Google Play, Amazon, Instagram and Snapchat. Some of the series will be free to watch while others, such as The Damn Show, will be distributed via transactional VOD.
Greenberg said in a statement the slate of new content comes as the company looks to keep a strong hold on the millennial demographic, Bento’s key demographic.
“The digital studio is a natural next step for us,” he said.
In addition to its 2D animated content, a slate of VR content will also be produce in partnership with Disney-backed VR company Littlestar.
Bento’s VR content (which has not yet been announced) will appear on its own stand-alone app, as well as the Littlestar’s digital network and Bento’s digital channels. The two companies will also work together to license and acquire content from third-party creators.