As Condé Nast Entertainment (CNE) continues to grow its original content offerings across multiple platforms, it has launched an unscripted television division, CNE Studios.
The new division, unveiled Feb. 1, will produce unscripted television series developed in-house by the digital media company.
To that end, the company has brought on board Emmy-winning reality television producer Al Edgington (The Amazing Race, Last Comic Standing) to serve as EVP of CNE Studios. Edgington (pictured, left) will report directly to CNE president Dawn Ostroff and is expected to work closely with EVP, alternative programming, Joe LaBracio (pictured, right) on the development of the studio.
The company already has five unscripted television series either in production or on the air (including Fashion Fund and The New Yorker Presents, both coming to SVOD Amazon Video), according to media statement.
The new CNE Studios will produce CNE’s future unscripted television projects.
A rep for CNE confirmed to StreamDaily that CNE Studios will create platform-agnostic content for a both linear and digital channels.
In the past year, CNE has made moves to boost its original and digital offerings. High-profile hires include former Mode Media exec Jennifer Salant as VP of business development, former Dailymotion GM of video Joy Marcus as its new EVP, former StumbleUpon exec Teal Newland as SVP, marketing and GM, and Nathan Guetta as VP, product.
The media co has produced more than 4,000 videos to date, which have attracted more than 2.7 billion views annually since its digital channels launched in 2013, according to the company. CNE launched its own online video hub, The Scene, in 2013 to serve as a multi-channel destination for programming from Condé Nast’s brands.
Original content co-produced and commissioned by CNE for The Scene include the science and tech mini series Cyborg Nation, which was created through a partnership with CNE-owned Reddit and creative agency Acres and GQ original documentary series The Grind.