Martin Freeman

Cameras set to roll on Crackle’s newest drama

The 10-episode series, Start Up, featuring actors Martin Freeman and Adam Brody, adds to the ad-supported VOD's growing slate of originals.
January 28, 2016

Sony-owned, ad-supported streaming service Crackle has added another title to its growing state of originals — and, once again, the series will feature some big names from linear.

Sherlock star Martin Freeman (pictured) and The O.C.’s Adam Brody will lead the cast of Start Up, a 10-episode drama centered around an FBI agent (Freeman) who crosses paths with a young financier (Brody) using a start-up to stash the ill-gotten gains of his criminal father. The cast also includes Otmara Marrero (Graceland) as the owner of the tech start-up and Edi Gathegi (The Blacklist) as a Haitian gangster out for revenge.

The series’ debut is expected to build on the success of Crackle original The Art of More, which stars Dennis Quaid, Kate Bosworth, Christian Cooke and Cary Elwes. The series, which premiered in November, received mixed reviews (with a score of 55/100 on Metacritic), but garnered more

than two million views in its first two weeks online, according to Crackle. The show has been renewed for a second season, which will premiere sometime this year.

Production for Start Up begins this week in San Juan, Puerto Rico. It’s produced by Critical Content and Hollywood Gang Productions, with Tom Forman, Andrew Marcus, Ray Ricord, Gianni Nunnari and Shannon Gaulding serving as executive producers. Series’ writer, director and executive producer Ben Ketai previously worked as a writer for another Crackle original, Chosen, and the motion picture The Forest.

Though originals on the VOD’s service have not yet taken home any industry hardware in the form of an Emmy or Golden Globe (unlike Netflix and Amazon), Crackle has managed to attract a roster of big-name stars to a number of its productions.

Emmy award-winning sportscaster Dan Patrick stars in Crackle’s weekly game show series Sports Jeopardy, which premiered in September 2014, and Breaking Bad‘s Bryan Cranston provides voice work for the stop-motion animated comedy series SuperMansion. Other originals include Joe Dirt 2: Beautiful Loser, starring David Spade, and Dear Rising: Watchtower, starring Jesse Metcalfe, Virginia Madsen and Rob Riggle.

Perhaps the biggest name (at least, the most powerful) to star in a Crackle original to date is U.S. President Barack Obama, who appeared in the seventh season premiere of the flagship series Comedians in Cars Getting Coffee, featuring Jerry Seinfeld.

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