Endemol Shine UK has acquired a short-form branded content company and a talent management company in two separate deals.
Electric Robin and OP Talent will join the company’s commercial department, which also includes factual producer Dragonfly, digital studio Endemol Beyond UK, social talent agency Flipside and short-form producer ChannelFlip.
Electric Robin was founded by Kevin Batchelor and Ross Brandon in 2013. It has produced branded films for brands such as Doritos, Superdry and Team GB and promos for ITV (pictured) and reality shows such as Strictly Come Dancing and Britain’s Got Talent.
OP Talent was established in 2012 by Liam Chivers and works with entertainment companies, brands and marketing agencies to produce content, brand integrations and product sponsorships for talent in the gaming world. Its roster includes gamer and YouTuber Olajide Olatunji, pictured (Olatunji, better known as KSI, was one of YouTube’s top earners last year, bringing home $4.5 million), his brother Deji Olatunji (Comedy Shorts Gamer) and Legends Of Gaming host Alastair Aiken (known to fans as Ali-A).
Between their YouTube channels, the Olatinju brothers boast more than 17 million subscribers and 3.7 billion monthly views. Aiken’s channel has more than 7.5 million subscribers and 1.7 billion monthly views.
Both will continue to operate independently and report into Endemol Shine UK’s commercial director Laurence Jones.
Story courtesy of Realscreen