Hulu and Funny or Die team up for election special

The one-hour special starring Triumph the Insult Comic Dog is the first piece of content the comedy brand has produced for the SVOD.
January 22, 2016

Triumph the Insult Comic Dog is back — and this time, he’s taken on digital with his biting remarks.

The foul-mouthed puppet dog will star in an upcoming election special produced by online comedy brand Funny or Die, in partnership with SVOD Hulu.

Funny or Die will produce the one-hour special, which will be streamed on Hulu in February (the exact date has not yet been announced). According to a press release by Hulu, the cigar-smoking, heavily accented pooch will appear at primary debates in Iowa, New Hampshire and South Carolina. He’s also been following Republican nominee Ted Cruz on several stops of a cross-country bus tour.

Triumph was first created in 1997 by late night talk show host Conan O’Brien and comedian Robert Smigel. Triumph was featured in a number of specials, award shows and talk shows in that era. He was the star of a short-lived linear series on Adult Swim, The Jack and Triumph Show, starring 30 Rock‘s Jack McBrayer.

Though Triumph has not made quite as many television appearances as of late, he has been featured in segments for the last three presidential elections on O’Brien’s talk show.

The 2016 U.S. presidential election has already provided several opportunities for digital platforms to connect with millennials tuning into the country’s political landscape. On Jan. 17, YouTube partnered with NBC to live-stream the Democratic debate, and brought in well-known YouTubers such as Connor Franta and Franchesca “Chescaleigh” Ramsey to field audience questions. The debate, which is still available online, has been viewed more than 2.5 million times on YouTube to date.

News network CNN has also live-streamed a Democratic debate, and did so in VR through the NextVR app (CNN did not make the numbers for that initiative public).

Hulu has not made its subscriber numbers public since its appearance at the NewFronts last April, where it boasted nine million subscribers. Hulu currently only streams to U.S. customers.

The special is the first partnership between Hulu and Funny or Die.


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