Master of None

Netflix partners with Singtel for Singapore

The deal comes only a year after the telco paired with Sony and Warner Brothers to launch HOOQ, a regional SVOD provider in Southeast Asia.
January 15, 2016

As Netflix preps for its launch into an additional 130 countries, it has struck yet another partnership with an overseas telco to ease its introduction into new international markets.

Singapore telco Singtel has confirmed that it will work with the SVOD to provide customers in that country with a complimentary Netflix subscription for up to nine months. The catch is, customers must renew their contracts or sign up for a new mobile plan or entertainment bundle with Singtel between Jan. 22 and July 22.

Those who sign up for the deal will also be able to watch Netflix through Singtel top boxes.

The deal comes a year after Singtel paired with entertainment giants Sony and Warner Brothers to launch HOOQ, a regional SVOD provider in India, Indonesia, the Philippines and Thailand. Though HOOQ brings customers a number of U.S. and local titles, HOOQ does not have any originals in its library. Netflix, meanwhile, is well know for its slate of critically acclaimed and award-winning originals such as Orange is the New Black and Master of None (pictured).

Yuen Kuan Moon, CEO of Singapore consumers at Singtel, said in a statement that more choice and more options are always better for customers, which is why the company continues to make investments in SVOD.

“Our customers’ entertainment consumption habits are changing. They want more freedom and flexibility in the way they consume content. This partnerships offers them just that,” he said of the recently announced partnership.

The company did not respond to a media request from StreamDaily for further details.

That kind of partnership could be key to its success as the SVOD nears its goal of operating in 200 countries in 2016. Netflix has collaborated with a number of global and local electronics companies and telcos, such as LG, Softbank and Vodafone, to help ease subscriber access and billing services and drive growth in new and, often, developing markets.

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