Mas Méjor, a new comedy-only multi-platform studio with a Latino focus, officially launched Jan. 13.
The studio will create short-form comedic content for digital and social channels, as well as comScore’s top-ranked Hispanic sites.
Mas Méjor (or “much better”) is a product of Saturday Night Live creator Lorne Michaels’ licensing and distribution company, Broadway Video Enterprises (which also owns comedy prodco and MCN Above Average, the company responsible for Seeso’s Dave and Ethan: Lovemakers). Naturally, the studio has enlisted the help of popular SNL alumni Fred Armisen and Horatio Sanz as producers.
On top of dispatching Armisen (pictured) and Sanz to find fresh content for an interested online Latino audience, the pair will star in one of Mas Méjor’s inaugural YouTube series, Toy Collectors, in which they reprise SNL favorite skit featuring two Cuban toy collectors reacting to American-made toys.
Other series in Mas Méjor’s first slate of content include:
- Si, Papi, Si, featuring The Office star Oscar Nunez as a South American entertainer hoping to strike it big in the U.S.
- Breakup Breakdown, starring YouTuber Sofia Gonzalez re-enacting bad break-ups.
- Soccer Dads, featuring Viner David Lopez as an over-enthusiastic youth soccer coach.
- Tiny Lady, Big Opinions, a pop culture commentary show starring The Nightly Show correspondent Grace Parra.
- Freestyle Wraps, featuring comedians Eddie Mujica and Neal Dandade as two sandwich shop employees who enjoy rapping while working.
All of those series will appear on YouTube.
In a release announcing its launch, Mas Méjor reps said the studio has already signed distribution partnerships with NBCUniversal, Telemundo, Popsugar Latina and Batanga Media, estimating a combined monthly digital reach of 100 million views.
Latino audiences — particularly those in the millennial generation — have long been considered an influential, but under-served market. That’s given rise to an increasing number of MCNs and studios dedicated to serving that market, such as Mitu, Fav and Latin Heat Cinema. According to Mitu, Latinos represent 24% of U.S. millennials.