Mobile game harnesses power of YouTube for charity

In all, 20 top influencers (with a combined reach of more than 100 million subscribers) will take part in the race, created by digital studio Seriously.
December 21, 2015

Some of the world’s biggest YouTube stars, including PewDiePie (pictured), Markiplier, KSI, Hayes Grier and Rebecca Black, have teamed up with talk show host Ellen DeGeneres to raise money for global charities.

In all, 20 top YouTubers and social-media influencers (with a combined reach of more than 100 million subscribers) will take part in Best FiendsRace Against Slime 2, a mobile game created by Helsinki-based digital studio Seriously. DeGeneres herself has a deep hold in social media, with 51 million followers on her Twitter account.

The game launched Dec. 19 and wraps up Dec. 23, with stars competing in teams to win up to a $250,000 for a charity of their choosing, including the Cincinnati Children’s Hospitalcharity: waterHope for HoltMalaria No MoreOceanaSpecialEffect and War Child. Fans of the participating influencers can help their favorite team win by joining in the special, limited edition version of the Best Fiends‘ game and donating their “defeated slugs” (and element in the game) to their preferred team and charity.

If 100,000,000 slugs are collectively defeated during the competition by all teams and players, The Ellen DeGeneres Show has pledged to match the donation to reach a total of $250,000.

DeGeneres will announce the winning team on Twitter Dec. 24.

This year’s Race Against Slime competition follows last year’s race in which raised a total of $50,000 to charity.

Seriously was formed in 2014 by former Rovio execs, Andrew Stalbow and Petri Jarvilehto. The company’s first property, Best Fiends, was released in October 2014 and has since garnered an average of 1.7 million daily active players.

The company is funded by Upfront Ventures, Northzone, Korea Investment Partners, Sunstone Capital and Daher Capital. Seriously is based in Finland, but also has an office in Venice, California.





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