BitTorrent has made a key executive hire as the transactional VOD platform moves closer to creating a multi-channel OTT service with a focus on live streaming.
Monica Piriz, former VP of content acquisition and strategy at Piksel, has joined BitTorrent Live as its new VP of programming and acquisition.
BitTorrent is best known for BitTorrent Bundles — a transactional streaming platform that allows creators to set their own prices for work they upload (such as David Cross’s non-fiction series Hits, which was offered at a pay-what-you-can model).
More recently, it expanded the business to offer BitTorrent Live, an online live-streaming service (also transactional, with prices set by creators). To compliment that service, the company now has plans to launch a multi-channel OTT service specifically for live-streamed content over mobile and desktop. The new service will act as an MCN for live-streamers, according to Piriz, who spoke with StreamDaily via email.
Piriz said live streaming is increasingly appealing for VOD providers because it can help them link to major live events, which have proven a strong opportunity to work with brand partners.
“The most popular broadcasts in TV history have been live events, live sports and live news,” she said. “These broadcasts helped define television. We want to support all of them as they migrate to OTT delivery.”
BitTorrent largely monetizes through branded content and pre and mid-roll advertising. Piriz said once the company’s OTT service launches, it will announce details about paid subscription channels.