Whistle Sports has partnered with digital video platform Dailymotion in a deal that will see original content from the sports-themed network distributed over 26 channels.
Whistle Sports founder and CEO John West said in a statement the network will work with more than 20 creators to develop original content for the channels, which include: Air Japes, Baller Bootcamp, OfficialBarstarzz, Daniel Cutting, Dirty Mike, DoubleAVideo, f0rtress, Freestyle Factory, Harlem Globetrotters, ILoveBasketball TV, ImPossible Training, Indi Cowie, Me and My Golf, Norwegian Crab Pots, ProTips4U, PWG Freestyle, Stronger Team, Team Flight Brothers, The Courooons, The Hockey Movement, theFC, The Lacrosse Network, Top Speed Tennis, Venom Trickshots and Whistle Sports.
Martin Rogard, COO of Dailymotion, said the partnership with Whistle Sports will help expand the platform’s reach further into the sports’ vertical, and attract new viewers to Dailymotion. (The platform already has distribution deals with the NBA, Tour de France, FC Barcelona and competitions such as the sailing race Vendée Globe.)
The deal comes as Whistle Sports continues to build on its original content offerings through partnerships with a professional athletes, sports leagues, Olympic franchises and YouTube creators.
The network currently hosts a growing library of 35,000 short-form titles, featuring game highlights, live events, instructional videos and trick shots by the likes of frisbee sensation Brodie Smith and lacrosse pro Paul Rabil.
It reaches 29 million subscribers on YouTube across 343 channels, with more than five billion total views to date. In all, the network also reports a total reach of 130 million fans across six digital platforms (including Facebook, Twitter, Instagram and Vine), a number that is growing by more than two million more each week.
Among its most notable deals this year, Whistle Sports recently announced a partnership with Nickelodeon to bring a weekly original series, Top Ten Trick Shots, to the cable network’s NickSports block on Nicktoons, and is in the midst of prepping seven more sports-themed originals (totaling 86 episodes) for Verizon’s mobile-friendly Go90 service.
West’s strategy has been to offer millennials an alternative to traditional sports media.
“Asking people under 30 to spend hours sitting back on a couch and be broadcast to, in a one-way format, seemed a huge stretch so that’s why we created this community. Now, we are excited to partner with Dailymotion and share our content with more millennials through their platform,” he said.
Dailymotion attracts a monthly audience of 300 million users who watch an estimated three billion videos on its player each month, according to statistics from Sitecatalyst.
Photo: Willis Wiggin, channel partnership manager at Whistle Sports Network