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Distribution

AT&T and A+E renew their partnership

Through a multi-year deal, the telco will distribute a number of the broadcaster's channels, including Viceland, across VOD and mobile.
November 24, 2015

AT&T and A+E Networks are renewing their commitment to each other in a multi-year distribution deal.

The two parties have signed a long-term agreement continuing their long-standing relationship, according to a joint release issued Nov. 23. The deal includes distribution across linear, TV everywhere, VOD and mobile, for a number of the network’s channels (including A&E, Lifetime, History and History en Espanol). It will also see AT&T carry Viceland, a recently announced 24-hour broadcast channel. The channel is set to launch in 2016 and will be geared at a largely male demographic.

No specific financial details have been disclosed at press time.

Both parties have been deepening their commitments to digital in recent years.

Beyond a minority stake in the digital superstar Vice, A+E Networks has also launched a dedicated VOD service for its linear channel Lifetime (at $3.99 per month) as well as partnered with Dish and Apple TV for digital distribution.

For its part, AT&T has been active through Otter Media group, a company it launched in partnership with the Chernin Group in April 2014 with $500 million in funding to acquire, invest in and launch OTT video services. In that time, it’s  acquired a majority stake in MCN Fullscreen, as well as provided investments in anime SVOD Crunchyroll, crafting site Creativebug and digital production house Supergravity Pictures. AT&T has also parntered with Hulu to provide the telco’s customers with (some free) SVOD’s content through a dedicated AT&T websites and mobile apps. 

 

 

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