Disney-owned Maker Studios is teaming up with Off The Dock, the digital studio operated by Lakeshore Entertainment, to create a full-length mockumentary starring YouTube creators.
Internet Famous, an upcoming digital feature-length film, will star Maker talent Shane Dawson (who has 5.7 million subscribers on YouTube), as well as Steve Greene, Amanda Cerny and Christian DelGrosso.
The story follows the four online influencers as they travel across the country and compete in a fictional talent competition with the hopes of winning their very own TV show.
Internet Famous marks Off the Doc’s second feature film and first in-house feature (it previously co-distributed the direct-to-consumer comedy Man Up, starring YouTuber Kevin Wu).
No specific distribution platforms have yet been revealed. The film marks Maker’s second digital feature following the release of Summer Forever, starring YouTube musician Megan Nicole. That film was distributed across several direct-to-consumer transactional platforms, including iTunes, Vimeo and Google Play.
Direct-to-consumer films have proven to be a hit among millennial audiences, and more MCNs are getting in on the action. In 2014, AwesomenessTV struck gold with its digital hit Expelled, which premiered in the number-one movie slot on iTunes after its release. Other studios and production companies have also embarked on direct-to-digital projects, such as Supergravity Pictures, which struck a deal with Vimeo to release four films on the transactional service in 2015 and 2016, including the thriller The Chosen starring YouTuber Kian Lawley.