Coffee chain Dunkin’ Donuts has tapped Viner Logan Paul as its newest spokesperson.
Paul, who is with the Collective Digital Studio network, will promote the chain’s new mobile app and its loyalty program through a range of social content across platforms such as Vine (where the comedian has nearly 8.8 million followers), Facebook (5.4 million followers), Instagram (2.4 million followers) and Snapchat (an average of more than 500,000 opens per post). The content will be pushed out starting Nov. 12.
Dunkin’ Donuts also created gift cards with a Logan Paul theme (pictured).
According to Rankzoo, the Vine ranking platform by digital studio Collab, Paul is the eighth most popular personality on Vine. He’s mainly known for slapstick and a highly exaggerated style of comedy. He frequently collaborates with his brother and fellow Viner Jake Paul (4.6 million followers) and former Drake and Josh star Josh Peck (8.9 million followers).
Vine is becoming an increasingly popular place for brands and media companies to source emerging talent. Special effects wiz Zach King recently partnered with NBC and Google to promote NBC’s new series Heroes: Reborn and comedian Brittany Furlan teaming up with Marriott for a branded campaign. Teen sensation Nash Grier, currently the fourth most popular user on the Vine site, recently appeared in the Awesomeness Films movie The Outfield.