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Rightster launches video content aggregator for brands

The global MCN is now in the business of licensing videos, so marketers can gain access to viral hits - like the cat in a shark costume on a Roomba.
October 7, 2015

U.K.-based MCN Rightster has launched a new digital video hub that aims to link brands and agencies with a vast library of rights-cleared video content from across the web.

VideoSpring, which launched Oct. 6, aggregates trending and viral videos and makes them available for brand licensing. Its videos are sourced from Rightster’s network of more than 2,500 content owners and 10,500 publishers across YouTube, Vimeo, Instagram and Vine.

The library is updated daily, and contains videos from a wide variety of genres, from the classic family friendly hit Charlie bit my finger (more than 800 million views to date on YouTube) to the oddly entertaining shark-cat chasing a duck on a Roomba vacuum (11 million views).

Brands can search through the library and request the use of one of the videos, and Rightster will calculate a licensing fee. The service also offers bulk packages for large-volume requests. Pricing details were not made public. Exclusive deals can also be licensed.

CEO Patrick Walker said in a statement the new venture is a reaction to the changing needs of brands in terms of stock footage.

“We want to help brands leverage content that is already popular and inherently shareable in a digital era where consumers are also creators,” he said. 

In August, news wire service Reuters developed a similar platform geared toward journalists and media partners. The Reuters Partner Marketplace currently licenses content from Rumble, Next Media Animation and Hollywood TV.

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