Tribeca Shortlist brings human touch to SVOD

The streaming newcomer is offering 150 titles at launch, hand picked by the likes of Matthew Modine and Maker Studio co-founder Lisa Donovan.
October 1, 2015

Tribeca Shortlist is the newest on-demand service to enter the streaming space, promising hand-picked titles from around the world recommended by actors and directors, as well as industry insiders and influencers.

Priced at $4.99 a month until the end of the year (and $5.99 starting in 2016), the SVOD officially launched Oct. 1 following a partnership between Lionsgate and Tribeca Enterprises, the force behind the Tribeca Film Festival.

The service currently offers a library of 150 titles, including a mix of films from Lionsgate and Tribeca Enterprises, as well as from major studios and independents. Each month the service swap out about 50 new titles to keep the selection fresh. Among the titles available now are: Crash, City of God, Chasing Amy, Amelie and The Producers.

Actors Yaya DaCosta (The Kids Are All Right), Matthew Modine (Full Metal Jacket) and John Leguizamo (To Wong Foo, Thanks for Everthing, Julie Newmar), filmmaker Morgan Spurlock (Super Size Me) and Maker Studio co-founder Lisa Donovan are among the celebrity curation experts — or “Shortlisters” — named on the company website. Sol Guy, VP of creative at Tribeca Enterprises, will also curate.

Jeff Bronikowski, president of the new service, said in a statement the curation strategy is designed to help viewers escape a sometimes-frustrating “search spiral” and make content discovery easy.

Simplified search functions are fast becoming vital for streaming platforms and services as they look to distinguish themselves in an increasingly crowded environment. In September, both Apple and Amazon unveiled upgrades to their respective connected TV devices, including voice-command systems and a broader search criteria (for example, instead of searching for title or actor, users of Amazon’s Fire TV can ask, “Search for comedy movies with Amy Poehler”).

Tribeca Shortlist does not employ that kind of technology. Instead, said Bronikowski, “We’re taking a more human approach.”

Bronikowski was tapped to lead the SVOD service  in May.

Tribeca Shortlist is currently available only in the U.S. via the web or iPad app. More viewing platforms are expected to be added in the coming months.

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