AOL is back from Brazil’s Rock in Rio, where it partnered with LiveXLive to live-stream the massive music festival (pictured), in time to roll out a new service designed to put more live events into the palms of users’ hands.
The Verizon-owned web giant officially launched Live by AOL Sept. 28. The service intends to provide live-event clients with opportunities to distribute live content to AOL’s various properties, including AOL.com, The Huffington Post and TechCrunch, along with access to AOL’s network of more than 1,700 publishing partners for live distribution across mobile, digital, OTT and linear TV. AOL didn’t specify the exact nature of the content.
Live by AOL will incorporate support from Verizon Digital Media Services in order to provide cross-device platform support so that as many mobile viewers as possible can easily consume the content, and cloud-based encoding systems which will automatically encode videos uploaded by live clients to optimize viewing for all resolutions and connection speeds.
This announcement has been anticipated since Verizon’s acquisition of AOL this past spring. Following the acquisition, AOL CEO Tim Armstrong promised a slate of fresh new titles and content projects, with a particular focus on live events, and this appears to be among those ventures.
Jimmy Maymann, EVP and president, AOL content & consumer brands, said in a statement that as the traditional media landscape changes, more brands should be banking distributing their live events through digital channels is a smart business strategy.
“Live programming is the next frontier for innovation,” said Maymann. “Live by AOL enables all of our content and media partners to tap into the power of live programming and bring that success to their own properties.”