Cassey Ho

Michelle Phan’s Icon Network readies originals for launch on Go90

Verizon hasn't said when its new mobile streaming app will launch, but its first lifestyle series from Icon is set to drop Sept. 29.
September 25, 2015

Verizon’s new mobile video platform Go90 has been bulking up its content offerings in advance of its anticipated launch. When it does bow, possibly as early as next week, it will include three new exclusive originals from the Icon Network, beauty guru Michelle Phan’s lifestyle-focused creator network.

The new streaming service will also include select programming from Pitbull and YouTuber Brittany Furlan, who like Phan, are all signed to the Endemol Beyond USA digital network. In addition, Go90 will stream Endemol’s new Legends of Gaming series.

Icon’s original offerings stay true to the network’s focus on fashion and beauty, DIY and budget style and include:

  • Be Transformed – Hosted by Blogilates host Cassey Ho (pictured), and feature people making positive changes to improve their health and mental well-being. The series will be the first from Icon to roll out on Go90, premiering Sept. 29.
  • Culture Chic – The series debuts in November, and will explore fashion and beauty around the world and will be hosted by travel vlogger Sonya Esman, who has more than 1.5 million YouTube subscribers.
  • A-Z Everyday Guide – The series will everyday tips for millennials transitioning into post-college life. It is expected to drop in early 2016, and no host has been announced.

Jeff Browning, SVP, sales at Endemol Beyond said in a statement that Go90’s social sharing features, such as the app’s “cut and share” feature, which allows users to quickly share clips of videos to friends, makes the platform attractive to content creators.

“(The features) are a key reason we’re so excited to be part of the original content offering,” he said, adding that the content will “capitalize on all of the social features.”

Icon content also appears on YouTube, Vessel, Amazon Fire TV, Roku and DailyMotion, among other platforms.

Verizon has not announced an exact launch date for Go90, but has been promising on Twitter that the app is soon to arrive. However, the website it advertises still leads to a 403 (request forbidden) page.

Go90 will offer free, ad-supported content, similar to YouTube. However, unlike the Google-owned platform, the app will appear exclusively on mobile (iOS and Android devices).

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