Fullscreen has made public its intentions to roll out what company founder and CEO George Strompolos calls a “premium entertainment service.”
Strompolos said in a blog post the new streaming service is intended to “bridge the gap between social media and television for youth audiences.”
Fullscreen has produced a number of original series and films starring digital talent, including the direct-to-consumer documentary #O2LForever, and the reboot of Electra Woman and Dyna Girl (pictured), starring YouTubers Grace Helbig and Hannah Hart. The latter series was produced in partnership with Legendary Digital Media.
The new service is intended to be the company’s own delivery platform for that content.
“Just as premium cable networks raised the bar for television over the past decade, we aim to do the same with a new generation of creators, stars and personalities,” said Strompolos. “And we’re going to do it our way.”
The service will largely be directed at tech-savvy and mobile-obsessed millennials: “This will not be for everyone,” said Strompolos. “We’re building for a very specific audience — a community of viewers who grew up online and live on their mobile devices.”
A rep from Fullscreen said pricing details and launch date will be updated over the coming weeks.
Fullscreen’s announcement comes only weeks after former chief content officer Michael Goldfine left his post at Fullscreen, with Polly Auritt and Katy Chen brought in to head up scripted and unscripted content, respectively.