Burbank-based production studio Stoopid Buddy Stoodios, the team behind the Emmy-winning animated linear series Robot Chicken, is bringing to life a new web series. This time the funny folks behind the Stoopid brand are taking on the world of football.
Stoopid Buddy, founded by Seth Green, John Harvantine IV, Matthew Senreich and Eric Towner, has teamed up with gaming giant Electronic Arts (EA) and marketing agency Heat Agency to create The Madden 16, a stop-motion animated comedy series based (loosely) on EA’s new video game of the same name, which was released on Aug. 25. The series is targeted largely at millennials.
The Madden 16 features a rag-tag team of athletes (voiced by New York Giants wide receiver Odell Beckham Jr. and Oklahoma City Thunder Point Guard Russell Westbrook) and celebrities (Criminal Minds actor A.J. Cook and Superbad actor Christopher Mintz-Plasse) and a T-Rex who team up to help humanity “win at everything.” All the characters are 3D-printed, stop-motion marionettes.
Two episodes of The Madden 16 have already rolled out online (the series can be found on EA’s YouTube page, on Stoopid Buddy’s official web site and on the series’ official Tumblr) and a new episode will drop every week for the remainder of the NFL season.
Stoopid Buddy has previously produced web series in partnerships including Mattel, WWE and Lego. Recently, the team hired animation business vet Margaret Dean as GM of Stoopid Buddy to oversee the company’s day-to-day business operations.