Mission Impossible

Mubi inks streaming deal with Paramount Pictures

The multi-year licencing agreement represents the second major studio partnership in as many months for the U.K.-based SVOD service.
September 14, 2015

U.K.-based curated SVOD service Mubi has signed its second major studio deal in two months.

The latest multi-year licencing agreement is with Paramount Pictures, and gives Mubi subscribers access to a bevy of new titles, from Academy-Award winners like No Country for Old Men and classics Roman Holiday and Revolutionary Road, to enduring fan favs such as Zoolander and Mission:Impossible. The latter film, starring Tom Cruise, pictured, is available on Mubi as of Sept. 14.

Mubi launched as a streaming platform specializing in arthouse and foreign flicks in 2008, but has been in serious growth mode over the past year.

In July, the company inked its first-ever studio major studio content deal with Sony Pictures Television, adding titles such as Taxi Driver, Dr. StrangeloveBuffalo 66 Snatch and Punch-Drunk Love to its content offerings.

Efe Cakarel, Mubi founder and CEO, said the deal is Paramount is another key element in that expansion strategy.

“Working with Paramount Pictures is just one of the latest great partnerships we have developed, which include festivals, major studios and distribution platforms,” he said, in a media release.

In August, Mubi announced it partnered with EE TV, a new OTT service launched by U.K. mobile operator EE, to bring titles such as Superbad and Lost in Translation to its British subscribers. Mubi also has broader content-streaming deals with eOne, Icon and StudioCanal.

In an interview with StreamDaily in July, a rep for the SVOD service said subscriptions sell for approximately $8 per month in the U.K., or $6 per month in the U.S. By comparison, Netflix sells its subscription service in the U.K. for between $9 and $14 per month ($8 per month in the U.S., or $9 a month for new subscribers).

The U.K., U.S., Germany, France, Turkey and Mexico make up the Mubi’s key markets.


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