Over the last three years, online movie ticket retailer Fandango has been pumping out its own video content in an effort to drum up enthusiasm among moviegoers to exchange their digital devices at home for a night night out at the big screen.
Now, it’s released a dedicated video app, Fandango Movieclips, with the aim of furthering that goal.
The free app, available for Android and iOS mobile devices, not only hosts Fandango’s collection of movie clips and trailers, but also its original online series including the parents’ viewing guide Mom’s Movie Minute, the awards-season commentary series The Frontrunners (pictured) and the celebrity-studded I Love Movies.
Fandango reps told StreamDaily the app is expected to stay in beta throughout most of the fall. There is no set date yet on the full release, however, any user with a compatible device is currently able to download the app.
Though Fandango’s main focus has always been on the sale of movie tickets, it’s been creating original, movie-themed digital video content since the fall of 2012, and in 2014 it purchased the MCN Movieclips from Zefr.
Recently, Fandango joined the YouTube Spaces L.A. residency program to produce its new series Movie3Some, which delivers a humorous look at the world of movies.
Fandango isn’t the only movie service to try to drive up demand for its ticket services through original content. Earlier this summer, Ticketmaster launched a dedicated online hub for kids’ events, Minimaster, featuring an original video series hosted by tweens going behind the scenes of major events like circus performances and concerts.