Sept. 10 marked the beginning of Fall New York Fashion Week — and the beginning of a week-long fashion takeover of the YouTube Space in New York.
Vogue, Teen Vogue and Condé Nast Entertainment have teamed up, along with model and YouTuber Karlie Kloss (pictured), for a series of original videos covering Fashion Week.
Kloss will collaborate with fellow model Lily Aldridge and YouTube fashion and beauty creators Amanda Steele (2.5 million subscribers), Fleur De Force (1.3 million subscribers), Chloe Morello *1.2 million subscribers), Ann Le (1.4 million subscribers) and Rachel Levin (4.1 million subscribers) to showcase fall trends.
The videos will include fashion and beauty-related challenges, such as the Vogue Beauty Challenge in which Vogue’s beauty editors challenge the creators to re-create some of the fall’s hottest looks, or another challenge hosted by Kloss and Aldridge in which creators will have to create runway-ready styles on a $200 budget.
All of the challenges will be filmed at the YouTube Space in New York and will be available across multiple YouTube channels, including each of the creators’ individual channels, Vogue and Teen Vogue’s channels and CNE’s digital video platform, The Scene.
“Collaborating together is an exciting opportunity to merge fashion with tech and bring the energy, excitement and cool stories from New York Fashion Week to life,” said Kloss in a statement.
“We are so excited to translate the coolest trends in beauty straight off the catwalk for the YouTube audience,” said Sally Singer, Creative Digital Director, Vogue.
Vogue and Teen Vogue will also continue to work with Kloss and the participating creators to produce original content for their own channels in the weeks following Fashion Week.
The collaboration launched just one day before Condé Nast announced the expansion of its branded entertainment video unit with the hiring of Will Misselbrook as the company’s head of branded entertainment and Eden Gorcey as head of branded content, digital sales and strategy. Misselbrook will head up branded video development and production while reporting to Michael Klein, EVP, programming and content strategy, and Gorcey will work with advertisers to package video opportunityies and report to CRO Lisa Valentino.