Shawn Mendes

StarMaker, DanceOn partner to find music’s next big thing

With a new campaign focused on original songs, the digital music video platform is hoping to propel a new generation of talent to stardom.
August 31, 2015

StarMaker, a digital music talent platform that helps users create their own music videos, has partnered with the dance-focused MCN DanceOn to offer new tools to creators.

In a campaign that kicked off Aug. 31, StarMaker will allow users to create original videos through crowd-sourcing. The creators will be tasked with writing lyrics and performing lead vocals of a new original song, while DanceOn runs a parallel initiative using the track to scout dancers to be featured in the official music video.

Nathan Sedlander, co-founder and president of StarMaker, said in a statement that streaming services have been a catalyst for change in the music industry. Young musicians are increasingly turning to digital platforms such as YouTube, Instagram and Vine to find a fan base for their work. Artists such as Lindsey Stirling, the Streamy-nominated Shawn Mendes (pictured) and, of course, Justin Bieber, have all been discovered through YouTube.

So far, Capitol Records has expressed interest in a first-look signing opportunity with the winning artist of the StarMaker, DanceOn collaboration.

StarMaker is also set to launch the new original series Collab Lab. The series features mash-ups by social talent from StarMaker’s roster including musicians Andrew Garcia and KRNFX. Other series to come include One to Watch, a curation and commentary show on digital music videos, and biopic series A Day in the Life.

The programming will be available through the StarMaker app, which is available for iOS and Android devices.

In March, StarMaker raised $6.5 million in a round of Series B financing lead by Raine Ventures.

About The Author

Join In On The Conversation!

Add your comment below, trackback from your own site, or subscribe to these comments via RSS.


Brand Menu