Comcast is taking a cue from social media companies and jumping into the live-streaming game.
The company announced in a release Aug. 20 that it would expand the service of its live-streaming service, XFinity Share, to a larger number of customers.
XFinity Share, which went through beta testing in the spring, allows users to stream content they shoot on their mobile devices to their friends’ television and computer screens over WiFi and data networks. They can also use it to send and receive live streams on mobile.
Comcast reported that, through its beta testing, it learned XFinity Share users mostly used the app on weekends and to stream major events such as weddings and graduations.
Now, the service is available to all XFinity customers and can be downloaded as a free app on Apple and Android OS devices. Comcast stated the number of users is in the millions.
Live streaming has become an increasingly hot ticket to offer. While dedicated live-streaming apps and platforms like Twitch, Twitter’s Periscope and Meerkat have all cropped up in the past few years, YouTube has also enabled live-streaming (and has been increasingly upping the quality of its streams). More recently, Facebook began offering streaming for celebrities.
But those watching Comcast closely are likely biting their nails waiting for bigger news — like the launch date of a rumored new video streaming platform, Watchable, similar to YouTube.
Comcast has been tight-lipped on the status — and even existence — of the service and could not be reached for direct comment, but that hasn’t stopped the likes of Business Insider and the Wall Street Journal from reporting on an expected launch.