AwesomenessTV and DHX Media have partnered on a deal that will see them develop and produce original content to air on Canada’s Family Channel.
DHX Media will handle the distribution, merchandising and licensing outside of the U.S. for all original content produced under the agreement. DHX’s content already includes kid-friendly brands such as Yo Gabba Gabba!, Caillou, Teletubbies, In the Night Garden, Inspector Gadget, Johnny Test, Slugterra and the award-winning Degrassi franchise.
DHX Media has also licensed three current AwesomenessTV series to air on Family Channel: the sketch comedy series AwesomenessTV (20 x 30 minutes), the reality series Make Me Over (20 x 30 minutes) and the docu-series Cheerleaders (26 x 30 minutes).
AwesomenessTV, an MCN and multimedia prodco, is owned by Dreamworks Animation and Hearst Corporation. With a creator channel of some 90,000, AwesomenessTV’s YouTube channel features everything from dramas like Royal Crush to advice for teens and celebrity gossip on the Daily Report. DreamworksTV on YouTube is aimed at a younger, Gen Z audience, with songs, animation and comedy series for kids and families.
AwesomenessTV is also the production force behind feature movies including, Expelled (pictured), Nikelodeon’s Terry The Tomboy and Richie Rich on Netflix. The company recently paired with Defy Media to produce The Smosh Movie, featuring YouTubers Anthony Padilla and Ian Hecox.
The partnership between AwesomenessTV and DHX comes after the Canadian company lost its Disney licensing deal in April. Corus Entertainment is now set to launch the Disney Channel in Canada for the first time on Sept. 1.
In the wake of the Disney loss, DHX Television indicated it would aim to build up its original programming slate for its suite of channels, including Family, and the newly rebranded Family XTRM and Family Junior/Famille Junior channels. Shows recently commissioned by DHX Television for Family include Fresh TV’s Backstage, Aircraft Pictures and Dolphin Entertainment’s The Wonderful Wayneys and Temple Street Productions’ Lost and Found Music Studios.