Disney U.K., Maker Studios collaborate in new online series

The House of Mouse tapped teen YouTuber Diana Mougharbel for a new weekly lifestyle show called Disney Channel Vlog.
July 15, 2015

Disney’s year-old acquisition of MCN powerhouse Maker Studios continues to present new modes of content distribution. And now the House of Mouse has tapped into Maker’s talent pool (55,000 creators in 100 countries) to up its short-form content offerings through a new weekly lifestyle show called Disney Channel Vlog, which launches this month on Disney Channel U.K.’s YouTube channel.

Presented by 17-year-old British vlogger and member of Maker Studios’ talent network Diana Mougharbel (pictured), better known as DeeLillyHannah, the five-minute magazine-style show will offer an array of content, including fashion, beauty and style.

Vlog, which is designed to support Disney’s linear lineup, will include talent interviews, pop culture news, video memes, how-to tutorials and music, and it will feature relevant local content from the U.K. Mougharbel is bringing along her considerable clout in the teen market – she currently has 12,300 subscribers and 269,000 views on YouTube, 57,000 followers on Twitter and 63,000 followers on Instagram.

The show marks the first content collaboration between Disney U.K. and Maker Studios, which is currently the largest content network on YouTube.

Maker has been viewed as a key catalyst for ushering in a new era of short-form content for Disney. Earlier this year, Disney CEO Bob Iger told investors that the House of Mouse has seen significant growth in the streaming video numbers for Maker since it was purchased by Disney last spring in a deal worth up to US$950 million.

Story via Kidscreen


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