Lifetime is the latest cable network to launch its own VOD service.
The Lifetime Movie Club is a streaming service available to U.S. customers for $3.99 per month. The service, available only in the U.S., went live July 2 and is currently available for download in the iTunes store (there has been no mention of an Android roll-out yet).
It will provide users with access to 30 of Lifetime’s original movies, including Flowers in the Attic starring Ellen Burstein and Heather Graham (pictured) and Too Young to Marry starring Nina Dobrev. The app page promises regular updates to the slate of videos.
Lifetime, which is owned by A&E Networks, is part of a growing trend of cable networks that allow users to add OTT services to a cable subscription or, in some cases, bypass it altogether.
In April, HBO launched HBO Now, a streaming service that gives users access to more than 2,000 titles for $14.99 per month.
Showtime not only announced its own VOD service for $12.99 per month (to go live on July 12), but also recently added the service as an add-on for Hulu users, who can gain access to the service for a $8.99 per month (on top of their $7.99 Hulu subscription).