Over-the-top (OTT) video revenues in Eastern European, Middle Eastern and African countries will reach $2.635 billion by 2020, according to an upcoming report by Digital TV Research. That’s up from the $52 million recorded in 2010 and the $616 million projected by the report in 2015.
“OTT in Eastern Europe, Middle East & Africa will still be an immature sector by 2020, although this is an improvement on the very immature status by end-2014 and its nearly non-existent status in 2010,” said Simon Murray, principal analyst at Digital TV Research, in a statement.
Set to be published in July, the 130-page report – titled Eastern Europe, Middle East & Africa OTT TV & Video Forecasts – covers the OTT TV and video sector in 19 countries in Eastern Europe, the Middle East and Africa.
Digital TV Research forecasts that Russia will overtake Poland to become the largest SVOD country in the region in 2015. From the 22.71 million SVOD home additions between 2014 and 2020, Russia will supply 8.97 million homes, Turkey 2.37 million and Poland 2.07 million. SVOD will become the region’s largest OTT revenue source in 2017. By 2020, SVOD revenues will total $1.57 billion (60% of total worldwide OTT revenues) up from only $3 million in 2010 (6% of total OTT revenues).