For an extra $8.99 per month, Hulu customers can now access Showtime’s SVOD service.
Those who opt in will gain access to Showtime’s original series through all of the same platforms on which they can consume Hulu (web browser, mobile devices, smart TV sets and connected TV devices).
The service will begin in early July, in time for the July 12 premieres of Showtime series Ray Donovan and Masters of Sex (pictured).
Showtime announced earlier in June that it would launch a standalone SVOD service on July 12, accessible through Apple Devices for $10.99. Under this latest partnership, Hulu customers will get a discount to that service.
According to a press release distributed by Showtime (as well as a blog post by Hulu posted the same day), its partnership with Hulu will allow Showtime to be distributed through more platforms and devices than any other Showtime provider, allowing it to reach a broader audience.
As of April, Hulu had nine million subscribers (six million paid).
“Hulu is an important launch partner for Showtime as we continue to expand our service across new platforms and distributors, reaching new consumers wherever a broadband connection is available,” said Matthew Blank, chair and CEO of Showtime Networks.
This is also the first premium package available to Hulu subscribers. The $8.99 monthly price tag sits on top of current Hulu subscription costs ($7.99 per month), which would more than double the cost to subscribers.