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NFL drafts its first chief content officer

Former WB boss Jordan Levin's duties will include overseeing the league's digital and OTT content.
June 16, 2015

June 15 marked the start of Jordan Levin’s tenure as the NFL’s first chief content officer.

The newly created position will focus on overseeing the development, production and distribution of the NFL’s media content, including digital content, as well as the management of current franchises such as the Superbowl Halftime Show.

Levin will also be charged with developing new franchise content.

One of the NFL assets that Levin will oversee is NFL Digital Media, which manages NFL.com and NFL Now (the OTT video service for fans), NFL Mobile and the NFL XBox App.

NFL Now contains mostly post-game and behind-the-scenes content, but also boasts some series such as The Rich Eisen Show (pictured) and the original series Caught in the Draft. It includes a mix of free and paid premium content.

“I’m both honored and humbled to be joining the NFL Media team to help them realize their bold strategic vision of delivering NFL fans unique and distinctive content experiences in a personalized manner across all screens, channels and media platforms worldwide,” said Levin in a statement.

Prior to joining the NFL media team, Levin, now in his late 40s, became the youngest CEO in broadcast television history when the WB promoted him to CEO in 2003. He had been with the WB’s executive team since 1994 and was part of the team that launched series such as Buffy the Vampire Slayer and Dawson’s Creek. In 2014, Levin served as EVP and GM of XBox Entertainment Studios.

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