Netflix beefs up its U.S. Hispanic content

The SVOD will premiere all 13 episodes of the original Spanish-language series Club de Cuervos on Aug. 7.
June 12, 2015

Beginning this month, Netflix will offer a more robust selection of Hispanic titles to its U.S. subscribers, ranging from original series, tele-series and novelas, to kids shows, comedies, documentaries and movies as a result of expanded partnerships with leading broadcasters Univision, UniMas, Telemundo and others.

The SVOD giant made the announcement in conjunction with its plans to premiere an original Spanish-language series, Club de Cuervos, from Mexican filmmaker Gaz Alazraki (Nosotros los Nobles), in all Netflix territories, as of Aug. 7. All thirteen episodes of season one will be available exclusively on Netflix.

Billed as equal parts comedy and drama, Club de Cuervos brings viewers into the middle of a “no-holds-barred” battle among members of a wealthy family, triggered by the death of its patriarch, to determine who will gain control of the beloved professional soccer team, The Cuervos of Nuevo Toledo. The series stars Luis Gerardo Mendez and Mariana Trevino, and features Stephanie Cayo, Daniel Gimenez Cacho, Ianis Guerrero and Antonio de la Vega.

Among the expanded Hispanic programming to be offered, U.S. members now have access to titles such as El Chapulín Colorado, La Usurpadora and Rubi as well as more recent favorites, including El Señor de los Cielos, La Reina del Sur, El Patrón del Mal and the U.S. Hispanic version of the Brazilian classic series El Clon.

In addition to the broadened slate of Hispanic titles, Netflix has also made its acclaimed series Orange is the New Black (the new season dropped June 12), Marvel’s Daredevil, House of Cards, Bloodline, Grace and Frankie and Sense8, available to U.S. members with Spanish-language dubbing and subtitles.

The U.S. Hispanic audience is a large, and increasingly powerful segment of the media industry. In 2012, Americans who identify as Hispanic made up 17% (roughly 54 million) of the U.S. population, according to various surveys. That figure is expected to grow to 31% by 2060. More than half of those surveyed said they watch Spanish-language media, though 67% said they also consume English-language media.



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