W Network, a female-focused Canadian television network, has launched an online collaboration series featuring exclusive and original videos from Kin Community creators and other YouTubers.
The series, W View Creators, will focus on lifestyle tips such as cocktail recipes, home DIY projects and party-planning tips. Creators featured will include Sara Lynn Cauchon of The Domestic Geek (400,000 subscribers), Lauren Riihimaki of LaurDIY (pictured, 1.7 million subscribers) and Jenn Johns of Cookies, Cupcakes and Cardio (one million subscribers).
In total, six creators with subscribers totaling more than four million will be featured.
The videos will be available online on the W View website. Most of the lifestyle content will have a summer theme, such as summer-friendly hairstyles and picnic recipes. Twenty-five videos will roll out over the summer months.
W first ventured into the world of online, creator-driven series in February with the launch of its digital network, W View. The network’s first series was Get Ready with Rachel starring Canadian YouTuber Rachel Cooper.
This latest venture marks W View’s largest collaboration with YouTubers yet, said Sue McKay, VP, digital, women and family, Corus Entertainment (the Toronto-based company that owns W Network).
“The digital experts working with W View have brought so many creative and DIY ideas to their videos,” said McKay. “I am already inspired.”
W Network and Kin Community first partnered in May when Kin Community Canada launched two online channels starring personalities from the W Network, Simply Cher Cher (starring Game of Homes host Cherryl Torrenueva) and Pardon my French (starring Hockey Wives personality Maripier Morin).