A partnership between The Huffington Post and BroadbandTV has launched a next-gen journalism and talent network that aims to put current events into the hands of millennials and launch an army of brand new YouTube stars in the process.
Outspeak, as the new brand is called, combines Vancouver-based digital broadcaster BBTV’s 4.5 billion monthly views on YouTube with the HuffPost’s 214 million monthly unique visitors in a to create a strategic distribution ecosystem for content creators worldwide.
The Outspeak website is a self-defined “opinion outlet for the digital age,” with a focus on journalists and creators who offer “unique perspectives” on politics, entertainment, lifestyle, business and tech.
Outspeak content creators will be featured on YouTube as well as the HuffPost domain. Reps for BBTV said the companies have already signed some “fantastic” talent, whose names will be unveiled shortly.
A multi-million-dollar investment has also been made by both companies to develop the brand, though no one is disclosing any further details.
Select creators will have the opportunity to develop their channels into original content series co-produced with the Outspeak brand. Everyone involved will benefit from BBTV’s full suite of content creator tools, solutions and services, including promotion, production and technology (such as Viso Catalyst, BBTV’s proprietary technology platform). This is in addition to monetization capabilities provided by both parties, according to a statement issued jointly by the companies.
Jimmy Maymann, HuffPost’s CEO, said in a statement the partnership will help his publication tap into YouTube’s impressive scale, including more than one billion monthly users, more than 300 minutes of new content uploaded every minute, and a reach that extends to 80% of U.S. millennials.
“We have ambitious plans to create a network of thousands of video content creators and generate billions of video views by the end of next year,” he said.
The news of the partnership comes as the HuffPost fights off rumors that its future may be in jeopardy following the pending acquisition of parent company AOL by Verizon for $4.4 billion.
It wasn’t a subject Maymann (or, for that matter, HuffPost founder Arianna Huffington, pictured above) was willing to shed any light on in connection with this latest announcement. Instead, the focus was on the strength of the partnership with BBTV.
“Beyond pure scale, we are excited to also offer unprecedented access to premium distribution and co-production opportunities across The Huffington Post, which we hope will help us to develop the next generation of YouTube content stars,” said Maymann.
Shahrzad Rafati (pictured left), founder and CEO of BBTV, said the deal allows her company to continue “building the strongest premium brands in online video, to develop the industry and take it to a new level.”
BBTV currently has more than 32,000 content creators under its umbrella, with a growing library of more than 11 million video assets, according to data provided by the company.
Outspeak joins a suite of existing premium brands from BBTV: TGN (a gaming network); Opposition (the largest hip-hop music network on YouTube), and HooplaKidz (a popular channel for preschoolers).
Creators interested in joining the Outspeak multi-platform network can do so by visiting the Outspeak website. BBTV and HuffPost also plan to reach out to potential partners directly.
The HuffPost, meanwhile, recently introduced a collection of shows produced under its banner, including Now What with Ryan Duffy, The HuffPost 10, Culture Shock, Fabulous Stay-at-Home Dads, Talk Nerdy to Me and Global Street Art Now.