Creators who wish to submit videos to the New York-based Vimeo On Demand platform can now make money off their work through monthly subscription.
The new tools, unveiled this week, give creators the freedom to set their own pricing, and sell their content through the Vimeo On Demand storefront, through any portal on its publisher network, or on any website using Vimeo’s embeddable HD player.
Creators also have the choice of selling their content as one-offs, around the world, or in select countries, and will have access to a stats dashboard that will track subscriber data, subscriber counts and revenue data.
Audience development tools — the ability to grant free subscription trials, free episodes or provide free bonus data in order to grow their subscription base — will also be at the creators’ disposal.
Creators will keep 90% of the revenue generated after paying transaction fees.
This is the first phase of a rollout of creator tools that Vimeo promises will continue throughout the year.
“Subscription video on demand is a natural extension of Vimeo’s transactional VOD platform, giving creators a new way to sell content to viewers worldwide,” said Vimeo’s CEO, Kerry Trainor, in a statement.
Last year, Vimeo put episodes of its hugely popular web series, High Maintenance, from husband-and-wife team Katja Blichfeld and Ben Sinclair, behind a paywall. The series premiered on Vimeo in 2013 as a free offering. In 2014, season two ran as its first original series, and went on to become one of the platform’s all-time top-selling releases.