The series follows a couple as they prepare for their wedding at Sandals Whitehouse European Village & Spa in Jamaica on June 15. Briggs hosts, while Garza helps the couple with planning details and Rienks provides beauty tips and tricks. The Brides’ editorial team will curate the looks and the themes.
“Our audience is spending a significant amount of time on YouTube, and many already follow [these] YouTube stars,” said Brides editor-in-chief Keija Minor in a statement. “By incorporating them into the series, we are able to speak to our audience with trusted voices, further enhancing the full experience of Brides Live Wedding.”
Episode one debuted on May 29, and subsequent installments will premiere every Friday, culminating with the wedding. The series will live on the Brides website, its YouTube channel and Conde Nast’s The Scene.
The first edition of Brides Live Wedding premiered in 2013, and it expanded into an episodic series the following year. This year’s edition is being produced by Collective Digital Studio (CDS), the multi-platform production company best known for Video Game High School. It also works with top influencers like Briggs (who’s repped by CDS), Garza and Rienks, who have a combined total of more than three million subscribers on YouTube.
Brides Live Wedding has enlisted sponsors for various individual components of the wedding, including the gown (David’s Bridal), bridesmaids’ dress (Gather & Gown), makeup (Mary Kay Cosmetics), menswear (Men’s Wearhouse) and flights (Delta Airlines). The cake will be made by Carlo’s Bake Shop, home to Buddy Valastro of from the TLC series Cake Boss, and the invitations are being provided by Gartner Studios.
The magazine Brides was founded in 1934, and purchased by publishing giant Conde Nast. Today, it is a multimedia brand that encompasses a bimonthly print magazine, a website and a YouTube channel