With just days to go before Stream Market opens on June 4 and 5 in Santa Monica, the StreamDaily team has been putting together a Q&A series that showcases some of our top industry speakers.
Our “30 Minutes With…” sessions are a returning favorite at the Market. The sessions feature some of the most in-demand online original buyers and commissioners talking candidly about their programming strategies, future plans and priorities.
Michael Klein, EVP programming and content strategy, digital channels, Condé Nast Entertainment, gave us a sneak peek of some of the industry insider information he’ll be sharing as he takes to the stage of the Fairmont Miramar Hotel next week.
Got questions on how to pitch, who to pitch and the types of projects CNE is looking for? We’ve got the answers:
Tell us a little about yourself – What’s your main job description?
I head up an amazing team of development and programming executives that is redefining the digital landscape with engaging and urgent digital video content.
What do you love best about your job?
The variety and endless possibilities.
Do you take unsolicited pitches?
We can only accept pitches from agents or legal representatives.
What types of programming are you looking for this year?
Ideas that are distinct and target a digital audience.
Who is your target demo and audience?
Influential millennials – 18 to 34 years old.
What are some pitching ‘dos’ and ‘don’ts’, or what shouldn’t people do when pitching to you?
Do your homework: Has someone attempted this before? What makes this concept distinct? What will make this breakthrough?
What’s the preferred approach to pitch?
A brief description, a sizzle reel or a sample of the talent.
Speaking of sizzle reels, what should producers do to stand out?
Don’t over bake and over promise. The idea should be strong enough to hold up on its own merit.
One final question: When’s the last time you stepped outside of your comfort zone?
I have no interest in being IN the comfort zone.
Missed a how-to-pitch Q&A? Catch up with the buyers’ programming strategies, future plans and priorities here.