With just days to go before Stream Market opens on June 4 and 5 in Santa Monica, the StreamDaily team has been busy putting together a Q&A series that showcases some of our top industry speakers.
Our “30 Minutes With…” sessions are a returning favorite at the Market. The sessions feature some of the most in-demand online original buyers and commissioners talking candidly about their programming strategies, future plans and priorities.
We caught up with Beatriz Acevedo, president and co-founder of MiTu, a multi-platform media company that targets Latino millennials around the world, to bring you a sneak peek of the industry insider information she’ll be sharing with content creators and producers as she takes to the stage of the Fairmont Miramar Hotel next week.
Got questions on how to pitch, who to pitch and the types of projects MiTu is looking for? We’ve got the answers.
Tell us a little about yourself – how long have you been in the job?
I’ve been at MiTu since we launched three years ago.
Main job description?
I head up production, oversee our teams abroad and in the U.S. and handle the top talent in our network. I’m in charge of speaking on behalf of the company at most events. I really enjoy sharing why everyone needs to care about Latinos to stay in business (any business) in this country.
Do you take unsolicited pitches?
Yes, if they meet the criteria of what we are looking for, [that is] innovative formats or ideas with a strong Latin connection and/or talent, primarily in English. We are a digital-first company, but we are producing for multiple platforms. They can be set up with our head of development.
Who is your target demo and audience?
Latino millennials around the word, male and female.
What are your biggest pitching ‘dos’ and ‘don’ts’?
Come prepared, really understand our demo and what millennial Latinos like and are craving. Having a clear idea of how we will drive audiences to the property is super important. Be passionate about the idea, log lines on how a series would play out and a strong POV of why we are the ideal distributor or production partner.
What’s the preferred approach to pitch?
A video (short demo/trailer) is always better than a piece of paper.
What should producers do to stand out?
Make sure the idea is clearly conveyed in the first couple of minutes. Show a few story lines and not just fast-cut images or music-video style that don’t do a good job of selling the structure and flow of show (theme, characters, etc.).
One final question: When’s the last time you stepped outside of your comfort zone?
When we launched MiTu. I come from traditional media and had been doing the same thing for over 30 years. I knew how to produce TV really well but I had no idea about anything digital, so that was definitely outside of my comfort zone. It’s been a great ride and definitely worth it. (According to LinkedIn, Acevedo founded and led Hip Entertainment Group – a Latino-focused entertainment production company that created English-language content for linear channels. She also served as a creative executive and cultural consultant for several major television networks and motion picture studios.)
Missed a how-to-pitch Q&A? Catch up with the buyers’ programming strategies, future plans and priorities here.