European broadcaster MTG has shuffled its management team in an effort to capitalize on the fast-moving shift among its consumers to multi-screen, online and mobile devices, the company said in a statement.
Taking the helm of MTG’s digital video efforts is Jonas Karlén, who will take on the role of CEO of Viaplay, the company’s VOD brand, effective Aug. 18. Viaplay’s current CEO is Rikard Steiber, who is also MTG EVP and chief digital officer and CEO of MTGx. Steiber will remain in the two latter roles after Karlén takes over Viaplay. Karlén is currently CEO of Viasat, MTG’s pay-TV brand in Sweden.
Other major appointments include:
- Anders Jensen as CEO of MTG Sweden, the Nordic country where the company is headquartered. Jensen was previously EVP and head of the company’s Scandinavian free TV operations.
- Kim Poder as CEO of MTG Denmark. Poder was previously the head of free TV in Denmark.
- Trygve Ronningen as CEO of MTG Norway. Ronningen was previously the CEO of P4, the company’s radio operations in Norway.
The country management roles are responsible for MTG’s TV and radio operations, according to the company.
In addition, Jette Nygaard-Andersen, MTG EVP, now also becomes CEO of the TV, radio and local digital operations in the Baltics, Czech Republic and Bulgaria, as well as CEO of MTG Broadcasting Technology. He replaces Marek Singer, who has stepped down as company EVP to take on the full-time role as head of Prima TV in the Czech Republic.
The changes are effective immediately, with the majority of new positions filled by internal appointments.
“This moves us even closer to our audiences through multiple contact points provided by our unique range of highly relevant online and offline entertainment products,” said Jorgen Madsen Lindemann, MTG president and CEO, in a statement.
The company reported a slight increase in net sales in Q1 compared to the same period in 2014, crediting a growth in digital business, along with a boost in viewership stemming from the Winter Olympics Games in Sochi, Russia.
MTG has been restructuring its business to save money as linear channel viewing levels in the Nordic region continue to dip, and its operations in Russia continue to be buffeted by regulations restricting foreign ownership of media companies to 20%, beginning 2016. Still, the company said, “the growth in online viewing is more than compensating” any negative pressures.