David Asch, former executive with Redbox Automated Retail, has come on board as SVP and GM of Canadian streaming service Shomi. Asch’s appointment is effective immediately.
The company, co-owned by telcos Rogers and Shaw, is currently in its beta stages across multiple platforms as the company works at acquiring content.
In his new role, Asch will oversee day-to-day management and business strategy, focusing on content and distribution, as well as evaluating potential partnership opportunities.
Most recently, Shomi partnered with Entertainment One to secure a deal for 175 movies including The Hurt Locker and Pulp Fiction.
Asch brings 16 years of experience overseeing acquisitions and content licensing for companies such as Frontier Communications and In Demand Networks, as well as Redbox, a U.S. automated DVD and Blu-ray rental company.
“David has the business savvy and vision to steer the next phase of Shomi,” said Barbara Williams, Shomi EVP, broadcasting and Shaw Media president, in a statement. “This is a time of great change in the industry – and great potential.”