Harry Lewis My Virgin Kitchen

Rightster pigs out with YouTube chef Barry Lewis

The London-based digital network partners with OMD on a cooking series aimed at rejuvenating pork's image among younger consumers.
May 12, 2015

London-based digital network Rightster announced it has teamed with global media agency OMD to launch a branded content series for British pork industry trade group BPEX, starring YouTube chef Barry Lewis.

The principle aim of the campaign is to rejuvenate the image of pork with younger consumers and encourage more people to cook pulled pork at home.

The series will be hosted on Lewis’ YouTube cooking channel My Virgin Kitchen – which has more than 217,000 subscribers and nearly 17 million views – and include four installments covering recipes for oven-pulled pork, pulled-pork quesadillas and pulled-pork ragu.

Founded in 2011, Rightster has an online video network with more than 2,500 content owners and 10,500 publishers, managed by global and local teams in 13 offices across North America, Europe and Asia Pacific.

Image: screengrab from Barry Lewis’ “Oven Pulled Pork” video.

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1

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