Tyler Oakley announced on Friday that he has inked a deal with Simon & Schuster to publish his first book, Binge, due in October. It is available for pre-order now.
In a video posted to his YouTube channel – which has racked up 6.88 million subscribers and 401.9 million views – Oakley described the book as a collection of personal stories about “family, relationships, dating, YouTube stuff and celebrity stuff.” He revealed he was first approached with a book deal back in October 2012, but he turned it down, because he didn’t feel he was ready. Instead, he quietly honed his literary chops in his free moments, working on stories on computers, notebooks and phones in hotels, planes and cars. In December 2014, he put together a book proposal and made the rounds of publishers, eventually signing with Simon & Schuster.
Oakley is the latest in a long list of YouTube stars who’ve parlayed their online fame into book deals, including Grace Helbig (the #1 New York Times bestseller Grace’s Guide: The Art of Pretending to be a Grown-Up), Hannah Hart (My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut) and Shane Dawson (I Hate My Selfie).
In 2014, Atria Books (a division of Simon & Schuster) partnered with the United Talent Agency to launch Keywords Press, a new imprint dedicated to online video stars. Four Keywords authors – Justine Ezarik (iJustine), Shane Dawson, Connor Franta and Joey Graceffa – will appear at BookCon at the Javits Center in New York City on May 31 to promote their upcoming books.
Image: screengrab from Oakley’s “I’m Ready to Tell the Truth” video.