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Warner sets Blue Ribbon Content creative team

Peter Girardi will pull double duty as SVP, creative while also retaining his old position as SVP, creative affairs, Warner Bros. Animation.
April 30, 2015

Warner Bros. has announced Peter Girardi, Zoe Friedman, Lance Sloane and Alexandra Davis will be the creative executive team that will run the digital series production unit Blue Ribbon Content (BRC).

Girardi will lead the quartet and will add SVP creative of BRC to his current responsibility of SVP, creative affairs, Warner Bros. Animation.

In his role, he’ll spearhead the development of all new programming for the unit, as well as its current series and alternative projects, including the live action Mortal Combat X: Generation. He’ll also oversee the animated The Justice League: Gods and Monsters Chronicles for Machinima; Vixen for the CW Network’s digital-only studio The Seed, and Batman: The Animated Series, the virtual-reality experience currently being produced in conjunction with Otoy, Inc.

Zoe Friedman joins BRC as SVP of development, and inherits the day-to-day development and ongoing production of short-form comedy series, as well as fostering relationships with new creative talent and finding new production partners. Friedman was formerly vice-president of development with Comedy Central.

BRC’s new VP of development and production, Lance Sloane, will manage the process of creative programming, as well as cross-divisional collaboration within Warner Bros. He’ll also oversee production and operational matters with outside production companies and develop experimental concepts for programming. Sloan is a former digital producer with Warner Bros. Home Entertainment.

Alexandra Davis, a former AwesomenessTV producer, will become BRC’s director, development and production, and help develop new program ideas. Davis will also deliver digital series from Alloy Entertainment, and travel to film festivals and universities where she will recruit new talent.

Blue Ribbon Content was formed in 2014 to develop and produce live-action short-form programming for digital platforms. BRC is also producing animated programs and experimenting with emerging platforms like virtual reality.

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