Menlo Park, California-based Facebook offered big news on the business and financial fronts: the creation of a network of notable publishers to provide branded content for advertisers, and a hefty increase in first-quarter revenues compared with the same time period in 2014.
First, the network: After experimenting with a bootcamp for marketers last year, the Anthology network has recruited high-profile publishers Electus Digital, Funny Or Die, Oh My Disney, The Onion, Tastemade, Vice Media and Vox Media and paired them with Facebook advertising insights to lend their creativity, storytelling expertise and video production practicality to produce advertising content for Facebook.
For each campaign, Facebook’s in-house creative strategy team will partner with brands, agencies and publishers to provide audience planning, insights, distribution and measurement.
The initial list of seven isn’t the final list, as Facebook is currently negotiating with others to join the network. Interested parties can visit the Facebook Marketing Partners website.
On the financial front, the company held its Q1 2015 Earnings conference call, with Facebook founder and CEO Mark Zuckerberg trumpeting a total revenue hike of 42% ($3.5 billion) and 46% growth of advertising revenue ($3.3 billion), with mobile accounting for 73% of that total.
Facebook also generated $1.2 billion in free cash flow.
Zuckerberg said 1.44 billion people are using his platform monthly and 936 million daily, with even more using the Facebook family of apps: What’s App (800 million), Groups (700 million), Messenger (600 million) and Instagram (300 million).
Zuckerberg also announced this quarter the company reached a new milestone of four billion daily video views, with a launched embedded video player allowing people to watch Facebook across the web offering 80,000 embedded videos on third-party websites.
He added that two million advertisers are now on Facebook.