Online ticket seller Fandango announced that on May 6, it will launch I Love Movies, an original series featuring athletes, musicians, television personalities, innovators and notables outside the film industry sharing memories from their favorite films.
The series will air across Fandango’s digital network, including its YouTube channel Fandango Movieclips and its channels on Hulu, Roku and Samsung’s Milk Video Service.
Its first guests will include NBA All-Star Dwight Howard, singer Reba McEntire, TV host Larry King and guitarist Slash.
The series, which will have an open-ended run, is part of Fandango’s summer-long promotional campaign “We Love Movies,” which will also feature celebrity social events, VIP movie screenings, summer festival sponsorships, social media activations and widespread television advertising.
I Love Movies will be Fandango’s fifth original video series to launch since the company implemented an aggressive video development and distribution strategy in 2013, following Weekend Ticket, FrontRunners, Reel Kids and Mom’s Movie Minute.