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Gannett, ViewLift to explore digital sports video service

The two partners hope to test market the sports-driven video service within the next few months.
April 17, 2015

Virginia media holding company Gannett has partnered with New York-based app developer and online video platform company ViewLift to explore the development of a digital sports video service.

According to a press release, the new partnership will focus on streaming unique sports-related content and relevant movies across multiple devices, such as smartphones, tablets, TVs and PCs.

It will also explore a hybrid service that will capture local broadcast TV capabilities for the distribution nationally of sports-fan-targeted digital video, and provide content via a library of video about teams, players and other sports personalities, movers and shakers.

Gannett will source its own TV and print editorial and marketing while ViewLift will provide the OTT platform, technology, complementary content and operations.

Gannett and ViewLift are hoping to test market the new product this spring.

This is the second piece of good news for sports fans this week: On April 15, Verizon announced it was going to add ESPN and CBS college sports content for its Verizon Wireless mobile customers before the end of 2015.

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