Shaftesbury and its digital entertainment studio, Smokebomb Entertainment have launched a new branded digital entertainment pitch competition, in association with the Banff World Media Festival.
Called “The AMP (Audience Metrics Partnership) Accelerator,” the focus of the pitch is on engaging female millennial audiences, with the top three finalists winning a trip to the Banff World Media Festival where they will pitch their projects.
Entrants must be Canadian residents, and must submit an English-language pitch for an original scripted digital series targeted to 16-to-24 year-old females by April 20.
The project must include a female-led narrative, and information and social media research on the specific target audience they’re aiming for. Brands and products should not be incorporated into the pitch.
On May 20, after two rounds of consideration, three finalists will be chosen to receive an all-access pass, travel and accommodation to the Banff World Media Festival, where they will pitch their project to a panel of industry experts in front of a live audience.
Leading up to the pitch, the finalists will work with Shaftesbury/Smokebomb to hone their pitch.
One winner will receive a development deal from Shaftesbury/Smokebomb, with the prodco working closely with the victor to develop their audience engagement and content strategy while the company’s co-venture brand agency shift2 explores potential brand partnerships for the pilot.
“Our unique approach to branded content is to go beyond product integration or one-off videos by telling continuing, serialized stories targeted to female millennial audiences who are underserved,” said Shaftesbury/Smokebomb’s vice president, digital and creative director Jay Bennett in a statement.
“We want to give both emerging and established storytellers an opportunity to make their voices heard in this new arena, and … [bring] audiences and brands together authentically around shared values and interests.”
Smokebomb has a strong track record in branded digital entertainment, with its YouTube series Carmilla, fully funded by U by Kotex, generating 14 million viewers prior to its second season bowing later this spring, and MsLabelled (pictured), airing on VervegirlTV and produced in partnership with Shaw Media and the Schick Quattro for Women.