Los Angeles-based The Enthusiast Network (TEN) has purchased Torque.tv for an undisclosed sum.
The channel (Torque.tv) will provide motorsports and auto enthusiast programming for Motor Trend OnDemand, an over-the-top (OTT) video platform launching this summer at motortrendondemand.com.
The new platform, which currently exists as a website and channel, will relaunch with more than 1,000 hours of live and exclusive pre-recorded original motorsports and auto series, is intended to be “our Netflix for motorheads,” said TEN CEO Scott Dickey in a statement.
The lineup will include the following properties: Pirelli World Challenge, Roadkill, American Icon, Blancpain Endurance and Sprint GT Series, Head 2 Head, Goodwood Festival of Speed, Australian V8 Supercars, Porsche Carrera Cup, Ignition, British Touring Cart Championship, MotoAmerica, Carroll Shelby: King of the Road, Junkyard Gold, SKUSA SuperKarts! USA, North American Endurocross and Engine Masters.
Angus MacKenzie, TEN’s CCO, says the channel intends to be aggressive in pursuing content.
“We will acquire, curate and create world-class automotive video content, and engage and activate our audience via the web, social, print, mobile and event platforms of brands such as Motor Trend, Hot Rod, and Automobile,” MacKenzie said in a statement.
The Torque.tv acquisition also includes a multi-year partnership with CBS to distribute more than 130 hours of premium motorsports programming on the CBS Sports Network.
As a result of the transaction, Torque.tv chairman and former ESPN president and Speed Channel founder Roger Werner will join TEN’s board of directors. TEN will also use its in-house studio division MindOverEye to produce original programming.
Motor Trend OnDemand will announce details of a multi-platform, SVOD service available across numerous devices in the coming months.
TEN is a network of enthusiast brands that include Motor Trend, Automobile, Hot Rod, Surfer, Transworld and GrindTV, encompassing 50 publications, 60 websites, 50 events, 1000 branded products and an automotive SVOD channel.
Screenshot of Motor Trend OnDemand, from Torque.tv website.